• Geoff Keighley announced that he wouldnt attend E3 for the first time in 25 years.
  • That means he will not be hosting the E3 Coliseum event.
  • The expo was already dying. Keighley may have just struck the fatal blow.

Gaming industry figurehead Geoff Keighley announced on Wednesday that he would not attend E3 2020. For the first time in 25 years.
Asked why he didnt want to attend or host the E3 Coliseum event Keighley responded:
Based on whats been communicated to me about the show, I just dont feel comfortable participating, its no secret that E3 needs to evolve and I have lots of ideas around that, but have decided to take a wait-and-see approach.
This is just one of the numerous signs that E3 as we know it is dying.
E3 2020 Is a Complete Mess
Geoff Keighleys absence tells you everything you need to know about E3. | Source: Gamelab Congreso Videojuego/Flickr
While it is true that E3 needs to evolve, there are more problems than obsolescence plaguing the conference.
Last year, the Entertainment Software Association (ESA) which runs the event went accidentally doxed a couple of thousand people.
You think that theyd have stepped up their security efforts this year, but apparently not. The expos website managed to leak itself too early, giving us a pretty good idea about whos going to be attending. A day before the site was supposed to go live. Not a good sign.
This leaking of the attendee list for E3 2020 does not bode well for signs that the ESA has increased security after last years incident. | Source: ResetEra
Is it any wonder that Geoff Keighley doesnt want to go to E3 anymore?
E3 Is a Dying, Out-Dated Event That Isnt Fit for Modern Gaming
Its not just that E3 as an event isnt safe, although it sure seems unsafe. Its that it doesnt really need to happen anymore.
Sony stopped participating, and they still manage to do live stream events that show off their games and hardware. More importantly, it hasnt hurt their sales a single bit.
So why even bother attending? Its expensive to put on a show that big, and in the digital age, its almost entirely pointless.
Almost all of E3s onetime appeal can be replicated by the companies themselves for a fraction of the cost.
You dont need a convention to market your products to fans and journalists. All you need is an internet connection and social media accounts.
Unless something changes drastically, E3 doesnt fit the modern gaming industry anymore. Dont expect to see Geoff Keighley back anytime soon.
Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com.
This article was edited by Josiah Wilmoth.
Last modified: February 12, 2020 9:43 PM UTC