People for the Ethical Treatment of Animals is livid that a pro-Colin Kaepernick ad it wanted to air during Super Bowl LIV will be relegated to social media.
“THIS is the PETA #SuperBowl ad the @NFL apparently didn’t want you to see and pressured @FOXSports to snub,” the animal rights group tweeted Friday. “It envisions a world where respect is the right of every being and pays homage to Kaepernick and movements rejecting injustice.”
PETA’s ad features various insects, arachnids, fish, and animals kneeling in the vein of Mr. Kaepernick — the activist/former NFL player who prompted national anthem protests in 2016.
The 60-second spot, which was viewed over 1.3 million in less than 24 hours, ends with the line: “Respect is the right of every living being #EndSpeciesism.”
“Our patriotic Super Bowl spot envisions an America in which no sentient being is oppressed because of how they look, where they were born, who they love, or what species they are,” PETA President Ingrid Newkirk said in a statement, the New York Daily News reported. “It sends a message of kindness — one that the NFL should embrace, not silence.”
PETA says its commercial also aims to inspire citizens to “reject all forms of injustice, including sexism, ableism, racism, ageism, homophobia, and speciesism.”
THIS is the PETA #SuperBowl ad the @NFL apparently didn’t want you to see and pressured @FOXSports to snub.
It envisions a world where respect is the right of every being and pays homage to Kaepernick and movements rejecting injustice. https://t.co/kD1osnKhuX#EndSpeciesismpic.twitter.com/clXzU79aZV
— PETA (@peta) January 31, 2020
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