Prince Harry and Meghan Markle are being forced to drop their Sussex Royal branding after reportedly receiving an order from the Queen.The Duke and Duchess of Sussex have already spent thousands of dollars on launching their personal brand, including a new Sussex Royal website, in the wake of their decision to step down as working royals and forge their own career away from the monarchy in Canada.
But according to the Daily Mail, the Queen and senior officials have agreed it’s no longer appropriate for the couple to keep the word “royal” in their branding following lengthy discussions.
It’s a significant blow to Harry and Meghan, who use @SussexRoyal as the handle on their 11 million follower-strong Instagram account and are attempting to trademark the title for a range of items.
It’s understood they’re also currently in the process of setting up a new charity under the title Sussex Royal: The Foundation of the Duke and Duchess of Sussex.
But the Daily Mail reports that will all now need to be “rebranded” and re-registered, although the “fine detail” of the situation is still being negotiated.
It’s understood Harry and Meghan have already been told of the Queen’s decision.
The pair announced in January that they were stepping down as senior royals following a tumultuous year with the media, and departed Britain for Vancouver Island in Canada shortly afterwards.
After a historic summit at Sandringham involving the Queen, Prince Charles, Prince William, Harry and senior officials, the Sussexes were granted approval to start a new life away from the royals.
But it wasn’t without strict guidelines. In a statement, the Queen explained that they would be allowed to keep their Duke and Duchess titles, but would no longer use their HRH status.
Harry was also stripped of his military titles and patronages, and the couple was ordered to repay the $4.5 million in refurbishments charged to the British taxpayers for their Frogmore Cottage home.
While Harry and Meghan initially declared they would divide their time between Britain and North America, it became obvious last week that that was unlikely to still be the case after their decision to axe their entire 15-person UK team of employees.
The couple has now also closed their official Buckingham Palace office.